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When designing the first treadmill in 1979 and then launching TRUE in 1981, my vision was to provide a premium product and be an industry leader in performance, durability, and reliability. It’s been a long journey from our humble beginnings, but our philosophy has always been the same – Integrity Matters.
I’m proud to know that each TRUE employee embodies this statement in their own way – whether it’s shipping parts and product the same day as they’re requested, systematic quality-testing of the product, or helping customers design their facility, we all play a part in upholding this tenet.


TRUE Sports Inc. is founded with the introduction of their first treadmill.


TRUE Sports becomes TRUE Fitness Technology.


The first removable safety key on a treadmill is introduced by TRUE.


TRUE enters the commercial market space with the introduction of the 900 Premium Commercial Cardio Line.


Patented Soft System® deck is designed to transfer the shock of impact that’s often absorbed by the walker/runner’s body into the treadmill itself.


TRUE creates patented HRC Heart Rate Control® feature on treadmill that automatically controls heart rate.


The TRUE Stretch®, a functional stretching device, is added to the product portfolio.


Paramount Fitness Corp. is acquired and TRUE expands it’s commercial strength portfolio. Also, the Spectrum Adjustable Stride Elliptical is introduced.


TRUE introduces the Alpine Runner Incline Trainer.


TRUE introduces the Palladium Series premium strength line.

All progress takes place outside the comfort zone


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